We love riding bikes, and we take riding serious - and so do the people behind our brands we sell. We make sure that our gear are not gimmicks. We ensure our products are long lasting, functional, and high quality devices that will enhance your experience on a bike. Our products are tested, applied, and ridden through dirt, rainy streets, sunny deserts, and beautiful snow. As a consequence, we make sure that our products perform and make you happy. If they don't, we won't sell them anymore. And finally, we will also make sure you'll look good at being functional. Because at the end of the day, we still like the extra occasional look and smile from people we meet out there.